AnsomMag.com |

TOPEKA, Kan., March 8 /PRNewswire/ -- Payless ShoeSource, the retailer well-known for democratizing the latest fashion and design in footwear and accessories for all to enjoy by delivering accessibility to the latest shoe ideas, today announced the launch of Champion Fitness, a line of toning shoes -- the latest innovation in athletic footwear where the shoes feature unique technology that creates a slight instability while walking and encourages toning of the leg and buttock muscles.

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The Champion Fitness line of women's shoes are available now, ranging in price from $25 to $40, at hundreds of Payless stores and Payless.com, and by summer will be available in nearly all Payless stores in the U.S. The line currently includes three styles in a range of color options including two shoes -- the Champion Stride and Pace -- and a sandal, the Champion Spring.

"Our Champion Fitness shoes feature the latest technology at an affordable price to democratize this new idea in the athletic shoe arena, giving greater access so more people can enjoy the benefits of these innovative shoes," said LuAnn Via, CEO of Payless. "Champion Fitness shoes help make fitness walks and other walking activities more beneficial to the health and wellness of the overall body. We are thrilled to celebrate this new idea in footwear and to deliver leading technology at a great price to our shoppers."

Walking in toning shoes like Champion Fitness shoes can be likened to walking in soft sand, which presents an unstable footing that causes the walker to engage muscles -- primarily leg and buttocks muscles -- that are not typically heavily used when walking on a flat firm surface.

The bottom and midsole technologies are a key component of instability shoes and each of the three initial Champion Fitness styles work in a unique way to create the instability.