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Army/navy supplier firms who have commented on the new show have noted that the ultimate measure of its success will be its ability to draw a strong on-target buyer contingent, especially bringing back some of the long-time no-shows and a healthy amount of new blood.
Some established ASD/AMD exhibitors point out that they have developed a lucrative business with non-military buyers over the years at the ASD/AMD shows, and that they still believe in maintaining an ASD/AMD presence to remain in contact with the non-military element that buys at that show.
Although booth rates for the ANM Expo are considerably less than the same space purchased at the ASD/AMD show, exhibiting at both shows will engender additional expense and personnel for exhibitors.
For more information about the Army Navy Military Expo, visit www.armynavymilitaryexpo.com. For more information about ASD/AMD, visit www.merchandisegroup.com.
