Army Navy Military Expo moving to SHOT slot in January
Fresh off the wires - The Army Navy Military Expo will conduct its Winter 2010 show concurrently with the 2010 SHOT Show in Las Vegas. Show dates for the ANM Expo will be January 18-20, while the SHOT Show is scheduled (at the Sands Expo Center) for January 19-22. Just to be clear, though, there is no official relationship between the two shows.
Industry supplier Rothco has already committed to two booths at the Expo. They will also have a presence at the SHOT Show.
In recent years, many other industry suppliers and a growing number of industry retailers have discovered that the SHOT Show presents an opportunity for penetration into new markets, especially law enforcement and tactical channels. However, the SHOT Show is not considered an order-writing show. The ANM Expo intends bring the instant commercial gratification of order-writing to exhibitors and buyers already in Las Vegas to attend SHOT.
The ANM Expo will take place at the Tuscany Suites & Casino, said to be located less than one mile from the Sands Expo Center. Like the South Point Hotel that was the previous (and distant) site of the previous ANM Expos, comfortable rooms will be available at attractive prices.
The move alongside SHOT may just be what the ANM Expo needs to turn the corner. We’ve been advocating the worth of the SHOT Show for some time now, and the combination of the new markets-oriented SHOT Show and the traditional army/navy mix at Expo should be a winner. We speak to more and more traditional army/navy retailers who have found SHOT to be a revelation. The change of Expo’s venue to a nearby facility is also a great development.
Let’s see how many other industry supplier mainstays follow Rothco’s lead into the ANM Expo, especially those companies that already have a presence at SHOT. And it will be interesting to see how many other suppliers that are ASD Show loyalists decide to cast their lot with the newly-energized Expo rather than wait another six weeks for the ASD Show (February 28 - March 3, 2010).
For more information about the January 2010 Army Navy Military Expo, cliquez-vous here:
For more information about the January 2010 SHOT Show, apply downward pressure to your pointing device here:


